Online marketing is an industry where keeping up with the latest trends matters. Now more than ever, content marketing is king. You can use this strategy to market virtually anything, but it has an obvious requirement: a healthy supply of fresh, unique content. If you’re looking for the most cost-effective way to generate large volumes of content, article spinning is worth your consideration.
How Spinning Works
- Article spinning is a way to reduce the cost (in both time and money) required to produce new content for your marketing needs. What sets spinning apart from other content-generating strategies is that it’s partially or entirely automated. Spinning an article requires only an original piece of content that you want to reproduce; the rest is up to the software.
- By relying on algorithms and word-substitution rules, a good article spinner will preserve a piece of content’s meaning without creating a duplicate text. This translates into a high-quality piece with a low risk of incurring duplicate content penalties that also doesn’t come at the high price of a piece written (or rewritten) by a professional author.
The Difference In Spinning Tools
- Hopefully, you can already imagine all of the places where spun content would be useful. Its widespread applicability has made article spinning into a growth industry, and there’s a wide range of spinning tools out there to help you. These tools are definitely not all created equal!
- Low-quality spinning tools (such as those that are available for free use) typically follow very simplistic rules that concentrate on plugging synonyms into the original piece you input. The result is heavily-mangled prose that immediately rings false to a human reader. Worse yet, the steady advance of search engine algorithms has made them capable of detecting poor spinning automatically.
- Better spinning tools use more advanced rules that work to prevent unnatural phrasing. They’ll also typically allow you to make your own contributions to the spinning process, establishing your own rules or even altering individual pieces sentence by sentence.
Where And When To Use Spun Content
- Even with the best tools, a single piece of original content begins to wear thin the more you spin it. This is why article spinning is best suited to generating content that’s not going to be user-facing. Articles submitted to directories or used strictly for backlinking are ideal targets for spinning, though.
- It’s a good idea to keep spun content away from human eyes whenever possible. If you must deploy content that’s been through a spinner on a page that’s going to be put in front of real readers (e.g. on a landing page that you need many variations of), take the extra time to review your spun content to remove any egregious errors.
“Manual” Spinning
- As noted above, there are many advanced spinning programs available that give you considerable control over the end results of the article spinning process. In situations where you want to maximize the quality of your content even when it’s spun to fill up many pages, using these kinds of flexible tools is a must.
- Exercising more careful control of the spinning process will allow you to specify exactly what sort of substitutions and reorganizations you want to see. This makes it easier to head off obvious pitfalls (like replacing the word “mean” with the word “nasty” when you’re talking about arithmetic means) and preserves the quality of your original piece.
- Of course, this kind of painstaking spinning takes more time and effort than relying on a strictly automated process. You need to judge your content needs for yourself and strike a balance between quality and convenience that works for you.
Although it’s hardly a universal solution for your content needs, article spinning can fill some key gaps in a wide-ranging marketing plan. By developing unique articles without going to the trouble of writing (or commissioning) all-new work, you can get the fresh material you need to keep up with your schedule without running the risk of publishing duplicate content.
